Going global with golf

Precision and power, confidence and trust:  Our partnership with the LPGA connects us with our customers and stakeholders around the world, as we promote our mission, leadership and continual progress. We’re building bridges, magnifying our presence and increasing our range of communication, alongside the incredibly skilled players of the LPGA and their shared commitment to excellence.


UL International Crown

Sponsoring teamwork

This international, team-based competition features the best female golfers from the top eight countries in a tournament that mirrors the combined dedication, skill and teamplay of the UL global workforce. As the title sponsor of the UL International Crown 2018 in Korea, we broke records, making it the highest-attended LPGA tournament in Asia!

The 2020 UL International Crown will be held at The Centurion Club in Hertfordshire, England. More details to come in spring 2019.

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UL Ambassadors

Meet the team

Our select UL Ambassadors embody the same passionate, rigorous and scientific approach to their game as we apply to our business. We are proud to be represented by these athletes who are standouts for their ethics and attitude as much as their skill in the sport:

Golf Channel logo

Golf Channel partnership

Building a relationship with the viewer

In 2019, as part of our evolving partnership with the Golf Channel, we developed three custom marketing vignettes, expressing our unique relationship with golf and the ways in which the sport reflects our drive, experience and passion. And we sponsor the UL Innovative Shot of the Day at 20 LPGA tournaments broadcast by Golf Channel.

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Partnering with one of the fastest growing sports

As both a premier partner with USA Rugby and a Global Partner of the 2019 Rugby World Cup Sevens, we are positioning ourselves to broaden our exposure to a younger demographic that enjoys one of the nation’s fastest growing sports.

USA rugby player being tackled by two opposing players

USA Rugby

The home team

Our sponsorship of both the men’s and women’s USA Rugby teams puts UL’s logo on the uniforms and kits of the teams, increasing our visibility to a millennial-heavy demographic. Players on both men’s and women’s sevens and 15’s teams proudly display our logo as they compete around the globe.

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World Rugby

The world is watching

As a new global partner of World Rugby’s HSBC Sevens Series, UL is raising the visibility of the game and our brand. The series includes 10 men’s tournaments and six women’s tournaments. Activations include in-stadium branding and customer entertainment events at all series tournaments around the globe. The HSBC Sevens Series is the main qualifying path for teams to qualify for the 2020 Tokyo Olympics. At the end of each tournament, a star player receives the UL Mark of Excellence Award recognizing their outstanding play during the tournament.

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Rugby players holding up their World Cup Sevens trophy